INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Industry Thoughts

Web vs Mobile Development

Making the transition from web development to mobile app development is a tricky one. There are a number of challenges, some...

John Carriero
Industry Thoughts

How Great UX and A/B Testing Can Drive User Acquisition - and App Store Optimization

If there’s one thing that any app business likes it’s a five star review. I probably don’t need to explain...

Tom Farrell
Industry Thoughts

Why A/B Testing Matters More On Mobile

We've all heard the numbers. 54% of us check our smartphones when in bed. Our phones are within arm’s reach for...

Tom Farrell
Industry Thoughts

What To Look For In A Push Notification Service

Push notifications are a great way to drive engagement in mobile apps. That almost doesn’t need stating - the ability...

Tom Farrell
Industry Thoughts

Mobile Marketing Automation: What It Is, And What You Need To Do About It

The mobile app is fast becoming one of the single most important means of doing business in the world. That shouldn't...

Tom Farrell
Industry Thoughts

Looking At Mobile Engagement Numbers In Context

First a clarification - I am using the term “mobile engagement” in a loose sense, to describe how...

Tom Farrell

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