Interactions

Interactions (Page: 33)

Introducing Apple Watch Support On Swrve
Product

Introducing Apple Watch Support On Swrve

We're delighted to announce Swrve as the world's first marketing automation platform to support the Apple Watch!...

Tom Farrell 20 April 2015
What if you could increase your Push-addressable audience?
Industry Thoughts

What if you could increase your Push-addressable audience?

In 2009 the makers of apps figured that sending Push Notifications was a neat trick for luring people back to your App....

Andrew Dungan 16 April 2015
In-App Messages: Why Sending Them Is Only Half The Story
Industry Thoughts

In-App Messages: Why Sending Them Is Only Half The Story

Picture the scene. An enthusiastic CMO decides to put some serious funds into a direct mail campaign (at this point I was...

Tom Farrell 09 April 2015
Mobile Marketing In Low Connectivity Environments
Industry Thoughts

Mobile Marketing In Low Connectivity Environments

It would be nice if it was a perfect world. But unfortunately it isn’t, and good product design has to take account of...

Steven Collins 09 April 2015
Where Mobile Analytics Ends - And Mobile Marketing Begins
Industry Thoughts

Where Mobile Analytics Ends - And Mobile Marketing Begins

I finally caved a couple of weeks ago and got a FitBit. All of my friends are doing it, and the added inspiration and...

Lucy O'Dwyer 03 April 2015
The Physics of App Friction
Product

The Physics of App Friction

In a previous life, I was founder and CTO of Havok, a company that develops special effects simulation software for games...

Steven Collins 30 March 2015

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