Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Industry Thoughts

Looking At Mobile Engagement Numbers In Context

First a clarification - I am using the term “mobile engagement” in a loose sense, to describe how...

Tom Farrell
Industry Thoughts

To Maximize Mobile Monetization - Act Early!

As usual there are many fascinating facts included in our latest research, this time covering new players in freemium mobile...

Tom Farrell
Tools

The April 2014 New Players Report

In our latest report, we present retention and spending patterns derived from data on the first 90 days of life of freemium...

Tom Farrell
Industry Thoughts

More A/B Testing In Action at Zeebox

Like me you're probably convinced that 'pop out' side menus on mobile are the way to go. Could there be a better...

Tom Farrell
Product

Swrve Release 66 is live!

This new release makes it easier than ever before to add apps to the Swrve ecosystem, and delivers further improvements to...

Lucy O'Dwyer
5 Ways To Figure Out What To A/B Test
Industry Thoughts

5 Ways To Figure Out What To A/B Test

Most of us working in the digital world are already more than familiar with the benefits of A/B testing. Time after time, we...

Tom Farrell

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