Interactions

Interactions (Page: 37)

Meet Swrve At Mobile World Congress!
Industry Thoughts

Meet Swrve At Mobile World Congress!

Yep, it's that time of year again. Team Swrve are packing our bags and heading to Barcelona for Mobile World Congress on...

Tom Farrell 10 February 2015
The Hazards of Retention
Product

The Hazards of Retention

Retention is a pretty standard way to measure the engagement of users with an app, but is often misunderstood, so I’d...

Steven Collins 10 February 2015
Why Location + Intelligence Is The Next Wave In Mobile Marketing
Industry Thoughts

Why Location + Intelligence Is The Next Wave In Mobile Marketing

What makes mobile unique? The answer isn’t as obvious as you might think. And because we haven’t yet truly come...

Hugh Reynolds 05 February 2015
For Mobile A/B Testing Success: Hypothesis First, Test Second!
Industry Thoughts

For Mobile A/B Testing Success: Hypothesis First, Test Second!

I have two teenage children (thanks in advance for your good wishes). Every evening when I come in from work, the first...

Lucy O'Dwyer 03 February 2015
It’s Groundhog Day: Are You Making These Mobile Marketing Automation Mistakes Over and Over Again?
Marketing

It’s Groundhog Day: Are You Making These Mobile Marketing Automation Mistakes Over and Over Again?

In the 1993 film, Groundhog Day, the protagonist (played by Bill Murray) is forced to relive a single day in his life over...

Steve Gershik 02 February 2015
Be Prepared for Re-Engagement
Industry Thoughts

Be Prepared for Re-Engagement

A blog was recently published outlining the hierarchy of metrics that Pinterest track for monitoring growth. Two particular...

Darragh Smyth 30 January 2015

Sign up to Swrve Interactions blog feed

Receive exclusive reports, Swrve whitepapers and invitiations to our webinars. We will never send you spam or sell your details!