Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Product

Getting Started With Swrve: What’s in a Line?

We often get asked about getting started with Swrve. How long does it take? How much work will I have to put in?...

John Carriero
Industry Thoughts

Mobile App Analytics: The 5 Things You Need To Succeed

Ask any mobile business worth its salt where they stand on the subject of analytics and I can guarantee you’ll hear...

Tom Farrell
Industry Thoughts

Web vs Mobile Development

Making the transition from web development to mobile app development is a tricky one. There are a number of challenges, some...

John Carriero
Industry Thoughts

How Great UX and A/B Testing Can Drive User Acquisition - and App Store Optimization

If there’s one thing that any app business likes it’s a five star review. I probably don’t need to explain...

Tom Farrell
Industry Thoughts

Why A/B Testing Matters More On Mobile

We've all heard the numbers. 54% of us check our smartphones when in bed. Our phones are within arm’s reach for...

Tom Farrell
Industry Thoughts

What To Look For In A Push Notification Service

Push notifications are a great way to drive engagement in mobile apps. That almost doesn’t need stating - the ability...

Tom Farrell

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