Interactions

Interactions (Page: 5)

Feature Discovery To Unlock Growth
Marketing

What Features Make The Most Difference To Your Users? And How Do You Make Sure They Find Them?

It’s a puzzle as old as the hills. With all the many and various features and innovative products your business rolls...

Tom Farrell
Building An A/B Testing Team and Culture
Industry Thoughts

Building An A/B Testing Team and Culture

About A/B Testing In the simplest possible terms, A/B testing is the process of serving two or more alternative variants in...

Tom Farrell
Does DAU Matter?
Industry Thoughts

Does DAU Matter?

What’s the most important number for your mobile business? Or to put it another way, what’s the number you check...

Ross Hamer
5 Ways To Make In-App Campaigns Work Harder For Your Business
Marketing

5 Ways To Make In-App Campaigns Work Harder For Your Business

Delivering dynamic in-app messages is a simple and smart way to improve the metrics that matter to your mobile business. In...

Tom Farrell
Mobile App Or Mobile Internet? Which Is Best For My Business?
Industry Thoughts

Mobile App Or Mobile Internet? Which Is Best For My Business?

One perk of the job in Swrve is spending a lot of time working with mobile businesses - or businesses moving to mobile - on...

Tom Farrell
Understanding Different User States In Relation To Retention
Marketing

Understanding Different User States In Relation To Retention

The retention rate for mobile apps - that old chestnut - is always on our minds. And so it should be! Cost per install (CPI)...

Ross Hamer

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