Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

On Mobile - James Lodge (Fetch)
Industry Thoughts

On Mobile - James Lodge (Fetch)

On Mobile, by Swrve, is a series of interviews with mobile leaders from across the world. In the first of this series I...

Ross Hamer
The Irony of Objective Data: It Puts the “Personal” In Personalized Marketing
Marketing

The Irony of Objective Data: It Puts the “Personal” In Personalized Marketing

In the film What Women Want, advertising executive Nick Marshall (Mel Gibson) is suddenly able to hear women’s...

Alan Tam
It’s A Date: Mobile Marketing In The Real World
Marketing

It’s A Date: Mobile Marketing In The Real World

You can learn a lot about someone from how they behave in the mobile app. Segmentation based on previous behavior in the app...

Tom Farrell
Mobile’s Leaning Back & Forward Moment: Why Mobile Apps Are So Important
Industry Thoughts

Mobile’s Leaning Back & Forward Moment: Why Mobile Apps Are So Important

In the early days of the Internet, many companies asked this common question: "Do we really need a website?" And...

Alan Tam
Longer Isn’t Always Better (When It Comes To Engagement On Mobile…)
Industry Thoughts

Longer Isn’t Always Better (When It Comes To Engagement On Mobile…)

I use the words ‘maximize’, ‘increase’ and ‘grow’ far too many times a day. The...

Ross Hamer
Is Your App Prepared For The Holiday Season?
Marketing

Is Your App Prepared For The Holiday Season?

Over the holidays, it's a good idea to clean up your messy house before inviting family and friends to visit. Fix the...

Alan Tam

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