Interactions (Page: 64)

Industry Thoughts

Why A/B Testing and Creativity Go Hand in Hand

We're not going to pretend otherwise - it's always nice to get a namecheck! And this one from Eric Seufert is...

Tom Farrell 11 June 2013
Industry Thoughts

The Time is Right…

I've been thinking a little more about the subject of in-app marketing. Last time we talked about why targeting mattered...

Tom Farrell 10 June 2013

5 Things to A/B Test in Your App - a Swrve Webinar

A/B testing is a great way to deliver awesome user experiences - and enjoy increased in-app revenues as a result. But where...

Tom Farrell 30 May 2013
Industry Thoughts

In-App Messages - Why You Need Targeting

When your users are no longer your customers, you have to make a few mental adjustments. First and foremost - an install is...

Tom Farrell 28 May 2013

Building In-App Marketing Campaigns for Maximum Revenue - a Swrve Webinar

Getting users to download your app or game is only the start. What really counts is getting them over the line: converting...

Tom Farrell 21 May 2013

Awesome UX for Awesome Revenues - a Swrve Webinar

User experience has a direct impact on your bottom line. That's why in the online world billions of dollars a year are...

Tom Farrell 18 May 2013

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