Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Mobile Marketing’s Bottom Line: Calculating the Total Cost of Ownership
Industry Thoughts

Mobile Marketing’s Bottom Line: Calculating the Total Cost of Ownership

Veterans of mobile marketing and newcomers to the discipline can agree on one thing: successful mobile marketing is a...

Alan Tam
Mobile Marketing in “The Age of Me”
Industry Thoughts

Mobile Marketing in “The Age of Me”

Everyone's a smartphone addict. Think about your daily wake-up ritual: the first thing you reach out to is no longer...

Alan Tam
Consumers Share Data With the Expectation of Personalization - Don’t Mess It Up!
Industry Thoughts

Consumers Share Data With the Expectation of Personalization - Don’t Mess It Up!

"Personalized marketing refers to targeting a product or service to an individual customer. It can be achieved only by...

Alan Tam
Becoming a Travel Companion - Building User Engagement in Travel Apps
Marketing

Becoming a Travel Companion - Building User Engagement in Travel Apps

Travel apps in particular face the challenge of irregular and unpredictable use, giving marketers a real head-scratching...

Ross Hamer
Can Mobile Extend Brand Value Across All Marketing Channels? Here’s One Airline’s Success Story
Marketing

Can Mobile Extend Brand Value Across All Marketing Channels? Here’s One Airline’s Success Story

When marketers talk about the need to un-silo the vast troves of data they collect, they describe an ideal world in which...

Alan Tam
Making Your Mobile App Your New ‘Employee of the Month’
Industry Thoughts

Making Your Mobile App Your New ‘Employee of the Month’

Loyalty cards – remember them? Gosh, I used to slide all 16 of them in and out of my wallet hundreds of times every...

Ross Hamer

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