Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

5 Things Enterprise Apps Can Learn From Gaming
Industry Thoughts

5 Things Enterprise Apps Can Learn From Gaming

It has been observed that games bravely go where other software will go in about two or three years time. This especially...

Aoife Crowley
What Have Mobile Marketers Learned Since the 2016 Elections?
Marketing

What Have Mobile Marketers Learned Since the 2016 Elections?

U.S. political pollsters predicted one outcome, yet voters decided something else. Over the last few weeks, since the late...

Alan Tam
Digital Assistants - The Move from Marketing to Service Provision on Mobile
Industry Thoughts

Digital Assistants - The Move from Marketing to Service Provision on Mobile

Mobile is far more personal, contextual and potentially intrusive than print, radio, television and desktop ever have...

Ross Hamer
Mobile Marketing’s Bottom Line: Calculating the Total Cost of Ownership
Industry Thoughts

Mobile Marketing’s Bottom Line: Calculating the Total Cost of Ownership

Veterans of mobile marketing and newcomers to the discipline can agree on one thing: successful mobile marketing is a...

Alan Tam
Mobile Marketing in “The Age of Me”
Industry Thoughts

Mobile Marketing in “The Age of Me”

Everyone's a smartphone addict. Think about your daily wake-up ritual: the first thing you reach out to is no longer...

Alan Tam
Consumers Share Data With the Expectation of Personalization - Don’t Mess It Up!
Industry Thoughts

Consumers Share Data With the Expectation of Personalization - Don’t Mess It Up!

"Personalized marketing refers to targeting a product or service to an individual customer. It can be achieved only by...

Alan Tam

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