Interactions

Interactions (Page: 8)

A/B Testing The Paywall - What’s The Upside?
Marketing

A/B Testing The Paywall - What’s The Upside?

We often get asked about the effectiveness of A/B testing. That’s not a surprise. We’re proud advocates of the &...

Ross Hamer 15 May 2018
Is Marketing An Industry In Denial?
Industry Thoughts

Is Marketing An Industry In Denial?

I was recently fortunate enough to read through a fascinating piece of research published by our friends in Twilio. I say fo...

Tom Farrell 10 May 2018
Push Notification Opt-In Rates: How To Move Them, And How Much Can You Move Them?
Marketing

Push Notification Opt-In Rates: How To Move Them, And How Much Can You Move Them?

When we discuss potential campaigns with our customers and prospects, one question inevitably arises: “what sort of re...

Ross Hamer 04 May 2018
April Mobile Marketing Digest
Marketing

Swrve Mobile Marketing Digest - April

We’ve been even busier than usual in Swrve this month - we’ve partnered with Movember, attended MAU 2018, and be...

Aaron Dolan 30 April 2018
Netflix UX analysis
Marketing

What We Can Learn About First Time User Experience From The Netflix App

We’ve all heard of Netflix - the media streaming service has around 118 million subscribers, and for Q1 of 2018 they p...

Aaron Dolan 24 April 2018
Engagement Checklist For The Finance Industry

Engagement Checklist For The Finance Industry

The finance industry is being transformed. Day-to-day interactions, for the most part, no longer need to take place in a bra...

Ross Hamer 23 April 2018

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