Interactions

Interactions (Page: 8)

The Irony of Objective Data: It Puts the “Personal” In Personalized Marketing
Marketing

The Irony of Objective Data: It Puts the “Personal” In Personalized Marketing

In the film What Women Want, advertising executive Nick Marshall (Mel Gibson) is suddenly able to hear women’s...

Alan Tam
It’s A Date: Mobile Marketing In The Real World
Marketing

It’s A Date: Mobile Marketing In The Real World

You can learn a lot about someone from how they behave in the mobile app. Segmentation based on previous behavior in the app...

Tom Farrell
Mobile’s Leaning Back & Forward Moment: Why Mobile Apps Are So Important
Industry Thoughts

Mobile’s Leaning Back & Forward Moment: Why Mobile Apps Are So Important

In the early days of the Internet, many companies asked this common question: "Do we really need a website?" And...

Alan Tam
Longer Isn’t Always Better (When It Comes To Engagement On Mobile…)
Industry Thoughts

Longer Isn’t Always Better (When It Comes To Engagement On Mobile…)

I use the words ‘maximize’, ‘increase’ and ‘grow’ far too many times a day. The...

Ross Hamer
Is Your App Prepared For The Holiday Season?
Marketing

Is Your App Prepared For The Holiday Season?

Over the holidays, it's a good idea to clean up your messy house before inviting family and friends to visit. Fix the...

Alan Tam
5 Things Enterprise Apps Can Learn From Gaming
Industry Thoughts

5 Things Enterprise Apps Can Learn From Gaming

It has been observed that games bravely go where other software will go in about two or three years time. This especially...

Aoife Crowley

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