Interactions

Interactions (Page: 72)

On Being Open vs. Closed
Industry Thoughts

On Being Open vs. Closed

We’re hugely excited to have announced the Swrve Open Platform last week at the Open Mobile Summit in S an Francisco. ...

kooba_admin 17 November 2014
Personalization In Action In Google Now
Industry Thoughts

Personalization In Action In Google Now

Smart mobile marketing isn't solely about what we normally think of as 'campaigns' - push notifications or in-ap...

Tom Farrell 17 November 2014
Surfacing ROI In Swrve
Industry Thoughts

Surfacing ROI In Swrve

One of the key ways in which Swrve differs from many of our competitors is in our desire to not simply measure numbers, but ...

Tom Farrell 10 November 2014
8 Things To Think About When Scaling Your Mobile Platform Service
Industry Thoughts

8 Things To Think About When Scaling Your Mobile Platform Service

SaaS platforms like Swrve’s Mobile Marketing Automation service need to deal with significant scale, handling event st...

Steven Collins 09 November 2014
The Top 10 Mobile Marketing Automation Best Practices: Part II
Industry Thoughts

The Top 10 Mobile Marketing Automation Best Practices: Part II

For those who need a quick catch up - over the course of three posts I'm looking at some of the smartest and quickest wa...

Lucy O'Dwyer 03 November 2014
Using In-App Campaigns To Drive Discovery
Industry Thoughts

Using In-App Campaigns To Drive Discovery

We often assume in-app campaigns - typically messages shown as interstitials during the app experience - are primarily used ...

Tom Farrell 25 October 2014