INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Amplify your Mobile Marketing Strategy
Product

Amplify your Mobile Marketing Strategy

Experienced mobile marketers know that data and analytics are foundational elements of mobile marketing strategies, from...

Alan Tam
Why measuring ROI on Mobile App budgets is a must for all modern marketers
Industry Thoughts

Why measuring ROI on Mobile App budgets is a must for all modern marketers

If you have a mobile app - which you likely have if you’re in a customer facing business - then you need a mobile app...

Sophie Walsh
Gamification as a Strategy for your  Mobile App

Gamification as a Strategy for your Mobile App

Considering that it was gamers who first succeeded in monetizing mobile apps, it’s no surprise that over the past few...

Sophie Walsh
Yelp, Pinterest And The Move To Mobile Apps
Industry Thoughts

Yelp, Pinterest And The Move To Mobile Apps

Jeremy Stoppelman, CEO of Yelp, always has a bunch of interesting things to say on their earnings calls. One thing in...

Hugh Reynolds
Mobile Game Monetization - Still All About The Big Spenders
Industry Thoughts

Mobile Game Monetization - Still All About The Big Spenders

Our latest report on monetization in mobile games was released yesterday. And always, it makes for some interesting...

Tom Farrell
How to run A/B Tests that matter
Industry Thoughts

How to run A/B Tests that matter

You can A/B test anything if you really want to. However, the truth is that an awful lot of tests deliver inconclusive...

Sophie Walsh

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