Interactions

Interactions (Page: 80)

Designing In-App Stores - a Swrve Webinar
Webinars

Designing In-App Stores - a Swrve Webinar

Webinar: Designing In-App Stores from Swrve on Vimeo. Given that so much of your revenue flows through your store (100% in ...

Tom Farrell 14 July 2013
Is Your In-App Store Maximizing Your Revenues?
Industry Thoughts

Is Your In-App Store Maximizing Your Revenues?

All your revenue comes from it, or at least through it. But is your in-app store getting the love it deserves? Chances are t...

Tom Farrell 12 July 2013
Four Implications of the Changing Economics of the Games Industry
Industry Thoughts

Four Implications of the Changing Economics of the Games Industry

The changing economics of the games industry have certainly given many of us food for thought over the past few years. It ma...

Tom Farrell 04 July 2013
Why A/B Testing and Creativity Go Hand in Hand
Industry Thoughts

Why A/B Testing and Creativity Go Hand in Hand

We're not going to pretend otherwise - it's always nice to get a namecheck! And this one from Eric Seufert is partic...

Tom Farrell 10 June 2013
The Time is Right…
Industry Thoughts

The Time is Right…

I've been thinking a little more about the subject of in-app marketing. Last time we talked about why targeting mattered...

Tom Farrell 09 June 2013
5 Things to A/B Test in Your App - a Swrve Webinar
Webinars

5 Things to A/B Test in Your App - a Swrve Webinar

A/B testing is a great way to deliver awesome user experiences - and enjoy increased in-app revenues as a result. But where ...

Tom Farrell 29 May 2013

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