Interactions

Interactions (Page: 86)

Is DAU the Ultimate Vanity Metric?
Industry Thoughts

Is DAU the Ultimate Vanity Metric?

What number do you look at when you arrive at your desk in the morning? Or perhaps more accurately - as soon as you can focu...

Tom Farrell 23 September 2013
Players to Payers: Driving Conversion in Mobile Apps - a Swrve Webinar
Webinars

Players to Payers: Driving Conversion in Mobile Apps - a Swrve Webinar

Maximizing the % of your app users who go on to purchase is critical to the success of your business. Our latest webinar det...

Tom Farrell 04 September 2013
Are You Sure You're Looking for "Analytics"?
Industry Thoughts

Are You Sure You're Looking for "Analytics"?

In case you missed it - our CEO Hugh Reynolds on analytics in VentureBeat. What it does, what it doesn't do, and ho...

Tom Farrell 03 September 2013
5 Tips for Day-1 Retention - a Swrve Webinar
Webinars

5 Tips for Day-1 Retention - a Swrve Webinar

Got 23 minutes to spare? Get the lowdown on Day 1 Retention: why it matters, how to measure it, and five quick tips to get y...

Tom Farrell 21 August 2013
Advanced A/B Testing for Ultimate User Experience - a Swrve Webinar
Webinars

Advanced A/B Testing for Ultimate User Experience - a Swrve Webinar

Getting user experience right is the difference between success and failure in the mobile app universe, and A/B testing is t...

Tom Farrell 13 August 2013
Swrve in the News: The Swrve "Fraud Filter"
Industry Thoughts

Swrve in the News: The Swrve "Fraud Filter"

AllThingsD coverage of the Swrve Fraud Filter - which for the first time enables mobile app managers to get an accurate...

Tom Farrell 06 August 2013