INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

When is data personal (part 1)

When is data personal (part 1)

We’re hearing a lot about personal data in recent times, in particular in the context of the recent demise of Safe...

Tom Farrell
The End of the Saga - Mobile Web vs. Native App
Industry Thoughts

The End of the Saga - Mobile Web vs. Native App

No disrespect to those who are still struggling with this decision, but if the question of whether your mobile strategy...

Tom Farrell
Making Sense Of Marketing Tech
Industry Thoughts

Making Sense Of Marketing Tech

A great article in Direct Marketing hits several nails very firmly on the head, and in the process effectively articulates...

Tom Farrell
When It Comes To Mobile Strategy, It’s Time To “Parse” For Thought
Industry Thoughts

When It Comes To Mobile Strategy, It’s Time To “Parse” For Thought

The Parse announcement this week that they're shutting down their service got me thinking about the "mobile maturity...

Tom Farrell
How (not) To Lose 25% Of Your Users In One Moment
Industry Thoughts

How (not) To Lose 25% Of Your Users In One Moment

The bad news: 25% of users will open your mobile app precisely once, never to be seen again. The good news: you can improve...

Barry Nolan
Why “The End Of Segmentation” Is Big News In 2016
Industry Thoughts

Why “The End Of Segmentation” Is Big News In 2016

This set of predictions for 2016, collected in Inc., is interesting for a number of reasons - and not just because they fit...

Tom Farrell

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