Interactions

Interactions (Page: 2)

Understanding Different User States In Relation To Retention
Marketing

Understanding Different User States In Relation To Retention

The retention rate for mobile apps - that old chestnut - is always on our minds. And so it should be! Cost per install (CPI)...

Ross Hamer
How To Nudge Your Mobile Users
Marketing

How To Nudge Your Mobile Users

A simple ‘nudge’ message sent to a user at a strategic time, serving as a reminder or a positive reinforcement,...

Ross Hamer
Personalization on Mobile
Industry Thoughts

Personalization On Mobile: A Beginner’s Guide

Sometimes it’s hard to believe that the smartphone is - give or take - a mere 10 years old. So embedded has the modern...

Tom Farrell
Do Not Be Scared Or Confused By Automation!
Industry Thoughts

Do Not Be Scared Or Confused By Automation!

Marketers have a habit of using words that give the illusion of being sophisticated and succinct. The trouble is that when...

Alan Tam
What We Learned At Mobile World Congress 2017
Industry Thoughts

What We Learned At Mobile World Congress 2017

Another year, another action-packed Mobile World Congress in Barcelona. Swrve’s presence was bigger and better than...

Tom Farrell
5 Key Tips For Collecting App Feedback
Marketing

Five Key Tips For Collecting Accurate App Feedback

It has never been easier, quicker, or more effective to find out what your customers think about you. For that we have...

Ross Hamer

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