Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Gamification as a Strategy for your  Mobile App

Gamification as a Strategy for your Mobile App

Considering that it was gamers who first succeeded in monetizing mobile apps, it’s no surprise that over the past few...

Sophie Walsh
Yelp, Pinterest And The Move To Mobile Apps
Industry Thoughts

Yelp, Pinterest And The Move To Mobile Apps

Jeremy Stoppelman, CEO of Yelp, always has a bunch of interesting things to say on their earnings calls. One thing in...

Hugh Reynolds
Mobile Game Monetization - Still All About The Big Spenders
Industry Thoughts

Mobile Game Monetization - Still All About The Big Spenders

Our latest report on monetization in mobile games was released yesterday. And always, it makes for some interesting...

Tom Farrell
How to run A/B Tests that matter
Industry Thoughts

How to run A/B Tests that matter

You can A/B test anything if you really want to. However, the truth is that an awful lot of tests deliver inconclusive...

Sophie Walsh
5 Things I Learned At Mobile Moments
Industry Thoughts

5 Things I Learned At Mobile Moments

Last week I was lucky enough to attend and speak at Mobile Moments in London. The event brought together mobile...

Tom Farrell
Permission and Trust for the Mobile Marketer
Industry Thoughts

Permission and Trust for the Mobile Marketer

Seth Godin proposes a really interesting hierarchy of the permissions a brand can have from a consumer. Permission to talk...

Hugh Reynolds

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