INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Mobile Leads The Charge On Black Friday
Industry Thoughts

Mobile Leads The Charge On Black Friday

Some of us knew all along… but this research from IBM acts as a telling reminder of the importance of mobile in the...

Tom Farrell
Introducing Swrve Amplify
Industry Thoughts

Introducing Swrve Amplify

It doesn't matter what the context, great conversations start with listening. In our day to day world we know this is...

Christopher Dean
Why Time Matters When It Comes To Push Notifications
Industry Thoughts

Why Time Matters When It Comes To Push Notifications

Like half the planet, I am currently absorbed in Duolingo, a really rather splendid mobile app that makes learning languages...

Tom Farrell
Do You Regret Your Predictions?
Industry Thoughts

Do You Regret Your Predictions?

I’ve talked in previous blog posts about our predictive suite, which enables you to take advantage of what you know...

Steve Collins
A Campaign Of One
Industry Thoughts

A Campaign Of One

Let me tell you a (true) story that perfectly illustrates how powerful targeted, relevant marketing can be on mobile... A...

Barry Nolan
Why There’s No “Safe Harbour” When It Comes To European Data
Industry Thoughts

Why There’s No “Safe Harbour” When It Comes To European Data

Update: As anticipated, the European Court of Justice has ruled that the Safe Harbour framework is no longer valid. It's...

Tom Farrell

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