Interactions

Interactions (Page: 13)

Consumers Share Data With the Expectation of Personalization - Don’t Mess It Up!
Industry Thoughts

Consumers Share Data With the Expectation of Personalization - Don’t Mess It Up!

"Personalized marketing refers to targeting a product or service to an individual customer. It can be achieved only by...

Alan Tam
Becoming a Travel Companion - Building User Engagement in Travel Apps
Marketing

Becoming a Travel Companion - Building User Engagement in Travel Apps

Travel apps in particular face the challenge of irregular and unpredictable use, giving marketers a real head-scratching...

Ross Hamer
Can Mobile Extend Brand Value Across All Marketing Channels? Here’s One Airline’s Success Story
Marketing

Can Mobile Extend Brand Value Across All Marketing Channels? Here’s One Airline’s Success Story

When marketers talk about the need to un-silo the vast troves of data they collect, they describe an ideal world in which...

Alan Tam
Making Your Mobile App Your New ‘Employee of the Month’
Industry Thoughts

Making Your Mobile App Your New ‘Employee of the Month’

Loyalty cards – remember them? Gosh, I used to slide all 16 of them in and out of my wallet hundreds of times every...

Ross Hamer
Swrve Mobile App Index - Benchmark Reports for Mobile App Performance
Industry Thoughts

Swrve Mobile App Index - Benchmark Reports for Mobile App Performance

We check our smartphones 150 times a day, 10 times an hour, and once every 6 minutes. The stats are remarkable, but not...

Ross Hamer
Mobile Push Notifications - The Fine Line Between ‘Push’ and ‘Push Away’
Marketing

Mobile Push Notifications - The Fine Line Between ‘Push’ and ‘Push Away’

Mobile has very quickly become the dominant platform for media and publishing. Our desire for constant content, and our...

Ross Hamer

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