Swrve

Swrve Webhooks: Use App Data to Trigger SMS, Email, and Online Campaigns

07 May 2015 by Meredith Tretiak

We’re delighted to announce our new Webhooks support! Swrve is now the only mobile marketing automation platform to support...

Product

Marketing On The Move

30 April 2015 by Hugh Reynolds

Let’s talk about a device most adults own and use every day. It’s connected to the world around them, it (usually) has...

Industry Thoughts,Tech

Agile In-App Marketing: Without the “D’oh!”

29 April 2015 by Steven Collins

When did you ever jump into the bath without first testing the water with a presumably slightly expendable toe? Probably some time...

Product,Tech

Segmentation: The True Power Behind Mobile Marketing

27 April 2015 by Tom Farrell

Marketers love to do things. And they love to do LOTS of things too. Like sending millions of messages to their user base in order...

Marketing,Successes

Introducing Apple Watch Support On Swrve

20 April 2015 by Tom Farrell

We're delighted to announce Swrve as the world's first marketing automation platform to support the Apple Watch!...

Product

What if you could increase your Push-addressable audience?

16 April 2015 by Andrew Dungan

In 2009 the makers of apps figured that sending Push Notifications was a neat trick for luring people back to your App. Early Push...

Industry Thoughts,Marketing

In-App Messages: Why Sending Them Is Only Half The Story

09 April 2015 by Tom Farrell

Picture the scene. An enthusiastic CMO decides to put some serious funds into a direct mail campaign (at this point I was tempted...

Industry Thoughts,Marketing,Tech

Mobile Marketing In Low Connectivity Environments

09 April 2015 by Steven Collins

It would be nice if it was a perfect world. But unfortunately it isn’t, and good product design has to take account of the...

Industry Thoughts,Product

Where Mobile Analytics Ends - And Mobile Marketing Begins

03 April 2015 by Lucy O'Dwyer

I finally caved a couple of weeks ago and got a FitBit. All of my friends are doing it, and the added inspiration and amusement...

Industry Thoughts

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