Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Why There’s No “Safe Harbour” When It Comes To European Data
Industry Thoughts

Why There’s No “Safe Harbour” When It Comes To European Data

Update: As anticipated, the European Court of Justice has ruled that the Safe Harbour framework is no longer valid. It's...

Tom Farrell
What Ad-Blocking On iOS 9 Means For The Publishing Industry
Industry Thoughts

What Ad-Blocking On iOS 9 Means For The Publishing Industry

There was much speculation ahead of the iOS9 launch around how popular ‘ad blocking’ apps for Safari would be...

Tom Farrell
How ‘Phased Onboarding” Can Help Deliver Mobile App Success

How ‘Phased Onboarding” Can Help Deliver Mobile App Success

It won't shock anyone to learn that there's an issue with the 'stickiness' of mobile apps. Something in the...

Tom Farrell
Lifecycle Management - The Best Way To Grow Your Mobile Business
Industry Thoughts

Lifecycle Management - The Best Way To Grow Your Mobile Business

Our industry uses many measures to track the success of apps. Total users, monthly active users (MAU), daily active users...

Barry Nolan
Why Personalization Matters On Mobile
Industry Thoughts

Why Personalization Matters On Mobile

Today Swrve announced the availability of our personalization engine - delivering more power than ever before to mobile...

Christopher Dean
Personalized Push Notifications - How And Why
Product

Personalized Push Notifications - How And Why

There are many forms of personalization, but perhaps the one that springs most readily to mind for most of us is the simple...

Darragh Smyth

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