Interactions

INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Is Plastiq unbundling and repackaging the mobile banking experience?
Product

Is Plastiq unbundling and repackaging the mobile banking experience?

It’s not for me to predict whether Plastiq is likely to be a success or not. The idea certainly has some merit, but...

Tom Farrell
The Right Way to Ask for Permissions on Android
Marketing

The Right Way to Ask for Permissions on Android

When it comes to building a native mobile app, there are a lot of considerations to be made. Here’s one - depending on...

Sophie Walsh
Amplify your Mobile Marketing Strategy
Product

Amplify your Mobile Marketing Strategy

Experienced mobile marketers know that data and analytics are foundational elements of mobile marketing strategies, from...

Alan Tam
Why measuring ROI on Mobile App budgets is a must for all modern marketers
Industry Thoughts

Why measuring ROI on Mobile App budgets is a must for all modern marketers

If you have a mobile app - which you likely have if you’re in a customer facing business - then you need a mobile app...

Sophie Walsh
Gamification as a Strategy for your Mobile App
Marketing

Gamification as a Strategy for your Mobile App

Considering that it was gamers who first succeeded in monetizing mobile apps, it’s no surprise that over the past few...

Sophie Walsh
Yelp, Pinterest And The Move To Mobile Apps
Industry Thoughts

Yelp, Pinterest And The Move To Mobile Apps

Jeremy Stoppelman, CEO of Yelp, always has a bunch of interesting things to say on their earnings calls. One thing in...

Hugh Reynolds

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