Interactions

Interactions (Page: 2)

Abandoned Cart on Mobile
Marketing

Abandoned Carts On Mobile

Any retailer - and for the purposes of this article we can define a retailer as anybody selling anything online - is...

Tom Farrell
Push Notifications: It is Time To Move On From Using SMS For Service Messages
Industry Thoughts

Push Notifications: It is Time To Move On From Using SMS For Service Messages

There have been concerns for years (and years…) about security holes in the Signalling System 7 (SS7) protocol - the...

Ross Hamer
Feature Discovery To Unlock Growth
Marketing

What Features Make The Most Difference To Your Users? And How Do You Make Sure They Find Them?

It’s a puzzle as old as the hills. With all the many and various features and innovative products your business rolls...

Tom Farrell
Building An A/B Testing Team and Culture
Industry Thoughts

Building An A/B Testing Team and Culture

About A/B Testing In the simplest possible terms, A/B testing is the process of serving two or more alternative variants in...

Tom Farrell
Does DAU Matter?
Industry Thoughts

Does DAU Matter?

What’s the most important number for your mobile business? Or to put it another way, what’s the number you check...

Ross Hamer
5 Ways To Make In-App Campaigns Work Harder For Your Business
Marketing

5 Ways To Make In-App Campaigns Work Harder For Your Business

Delivering dynamic in-app messages is a simple and smart way to improve the metrics that matter to your mobile business. In...

Tom Farrell

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