Interactions

Interactions (Page: 2)

Do Not Be Scared Or Confused By Automation!
Industry Thoughts

Do Not Be Scared Or Confused By Automation!

Marketers have a habit of using words that give the illusion of being sophisticated and succinct. The trouble is that when...

Alan Tam
What We Learned At Mobile World Congress 2017
Industry Thoughts

What We Learned At Mobile World Congress 2017

Another year, another action-packed Mobile World Congress in Barcelona. Swrve’s presence was bigger and better than...

Tom Farrell
5 Key Tips For Collecting App Feedback
Marketing

Five Key Tips For Collecting Accurate App Feedback

It has never been easier, quicker, or more effective to find out what your customers think about you. For that we have...

Ross Hamer
On Mobile: Philippe Meriaux, COO, happn (Interview)
Industry Thoughts

On Mobile: Philippe Meriaux, COO, happn (Interview)

Continuing Swrve’s On Mobile series, we spoke to Philippe Meriaux, COO of happn, one of the world’s leading...

Ross Hamer
Service Messages Move Beyond Emergencies to Everyday, In-The-Moment Interactions
Marketing

Service Messages Move Beyond Emergencies to Everyday, In-The-Moment Interactions

A few weeks ago in my doctor's office waiting room, five cellphones went off within seconds of each other with the same...

Alan Tam
The Ultimate Guide To Optimizing First-Time User Experience On Mobile
Industry Thoughts

The Ultimate Guide To Optimizing First-Time User Experience On Mobile

The first five minutes on mobile, and particularly the mobile app, are absolutely essential. If you doubt that in any way,...

Tom Farrell

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