INTERACTIONS

Advice, opinion and mobile marketing expertise from the team at Swrve

Making Your Mobile App Your New ‘Employee of the Month’
Industry Thoughts

Making Your Mobile App Your New ‘Employee of the Month’

Loyalty cards – remember them? Gosh, I used to slide all 16 of them in and out of my wallet hundreds of times every...

Ross Hamer
Swrve Mobile App Index - Benchmark Reports for Mobile App Performance
Industry Thoughts

Swrve Mobile App Index - Benchmark Reports for Mobile App Performance

We check our smartphones 150 times a day, 10 times an hour, and once every 6 minutes. The stats are remarkable, but not...

Ross Hamer
Mobile Push Notifications - The Fine Line Between ‘Push’ and ‘Push Away’
Marketing

Mobile Push Notifications - The Fine Line Between ‘Push’ and ‘Push Away’

Mobile has very quickly become the dominant platform for media and publishing. Our desire for constant content, and our...

Ross Hamer
Bank Branch Closures - Mobile Transformation Is On
Industry Thoughts

Bank Branch Closures - Mobile Transformation Is On

The branch is dead: in the past week, several national banks in the U.S. announced plans to close thousands of regional...

Martin Doettling
Deep Linking - The Secret Weapon Of Mobile Marketing
Marketing

Deep Linking - The Secret Weapon Of Mobile Marketing

Marketers spend a lot of time refining and testing certain things. The content of a specific push campaign, for example, or...

Tom Farrell
Solving Cart Abandonment on Mobile
Industry Thoughts

Solving Cart Abandonment on Mobile

Another fun night browsing on my smartphone... 20% off lava lamps, ooh (Click item) Looks great, will go so well with my...

Ross Hamer

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