Swrve

A/B Testing - What Not To Do

02 June 2016 by Tom Farrell

Everybody is A/B testing these days. Or at least, it sometimes feels like that. That’s certainly a positive in one...

Industry Thoughts

Feature of The Week: Location

27 May 2016 by Sophie Walsh

Customers are becoming used to seamless and simple interactions on mobile. They expect to get what they are looking for at the...

Industry Thoughts

What Customers Want (Personalization)

19 May 2016 by Sophie Walsh

Personalization gives the marketer more power than ever before to succeed at what they ultimately want to do - create long-term,...

Industry Thoughts

Measuring Customer Satisfaction in a Mobile World

17 May 2016 by Barry Nolan

Customer satisfaction is something that should be top of mind for all businesses. Loyal customers come about because they are...

Industry Thoughts

Travel On Mobile: A Swrve Webinar

13 May 2016 by Tom Farrell

Mobile, and the mobile app, has made a sizable impression on many industries, but perhaps none more so than travel. At the most...

Industry Thoughts,Webinars

Chatbots - The Future Of Mobile Interaction?

12 May 2016 by Sean Handel

Those of us keeping our eyes on the mobile landscape are hearing more and more about ‘chatbots’. But what are they?...

Industry Thoughts

Is Plastiq unbundling and repackaging the mobile banking experience?

29 April 2016 by Tom Farrell

It’s not for me to predict whether Plastiq is likely to be a success or not. The idea certainly has some merit, but what is...

Product

The Right Way to Ask for Permissions on Android

29 April 2016 by Sophie Walsh

When it comes to building a native mobile app, there are a lot of considerations to be made. Here’s one - depending on...

Amplify your Mobile Marketing Strategy

18 April 2016 by Alan Tam

Experienced mobile marketers know that data and analytics are foundational elements of mobile marketing strategies, from targeted...

Product

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