Interactions

Interactions (Page: 17)

Mobile Game Monetization - Still All About The Big Spenders
Industry Thoughts

Mobile Game Monetization - Still All About The Big Spenders

Our latest report on monetization in mobile games was released yesterday. And always, it makes for some interesting...

Tom Farrell
How to run A/B Tests that matter
Industry Thoughts

How to run A/B Tests that matter

You can A/B test anything if you really want to. However, the truth is that an awful lot of tests deliver inconclusive...

Sophie Walsh
5 Things I Learned At Mobile Moments
Industry Thoughts

5 Things I Learned At Mobile Moments

Last week I was lucky enough to attend and speak at Mobile Moments in London. The event brought together mobile...

Tom Farrell
Permission and Trust for the Mobile Marketer
Industry Thoughts

Permission and Trust for the Mobile Marketer

Seth Godin proposes a really interesting hierarchy of the permissions a brand can have from a consumer. Permission to talk...

Hugh Reynolds
In-App Mobile Campaigns: Getting The Timing Right
Industry Thoughts

In-App Mobile Campaigns: Getting The Timing Right

In-app campaigns are extremely powerful. When targeted to relevant audience, they are a great way to deliver the right...

Tom Farrell
When is data personal (part 1)

When is data personal (part 1)

We’re hearing a lot about personal data in recent times, in particular in the context of the recent demise of Safe...

Tom Farrell

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