Are You Sure You're Looking for "Analytics"?

Are You Sure You're Looking for "Analytics"?

In case you missed it - our CEO Hugh Reynolds on analytics in VentureBeat. What it does, what it doesn't do, and how we need to think about the challenges facing mobile app developers.

We need to measure performance and have some sense of the broader industry, but the trouble comes when the focus is on “actionable insights” or “turning analytics into action.” The proper way to look at it should be “what insights do I need to properly support activities that will drive retention and conversion”, not “what should I do with all this data.”