Bank Innovation features KeyPoint Credit Union’s Successful User Targeting with Swrve

KeyPoint Credit Union was featured in Bank Innovation this week to highlight the success of the real-time relevance they deliver with Swrve. Bank Innovation chose to focus on how KeyPoint used location-based alerts in Swrve to target inactive app users, driving a 20% in monthly active users, a 30-day app retention rate of 29%, and more.

“The notifications feature is a key enabler to help the institution stay abreast of digital banking innovations,” said David Greene, marketing manager at KeyPoint, in his interview with Bank Innovation.

Learn more: Read “How KeyPoint uses Location-Based Alerts to Target Inactive App Users” today.