The Magic Quadrant for Mobile Marketing Platforms was published by Gartner on July 13 2018. According to Gartner, it “reflects not only the significant growth of this product category, but also marketing leaders’ increasing reliance on mobile marketing technologies.” And we are proud to announce that Swrve is positioned as a Leader in the Magic Quadrant.
Gartner defines leaders as those who ‘execute well against their current vision and are well positioned for tomorrow’. We certainly feel this way at Swrve, and are delighted that the world’s leading research and advisory company have acknowledged this. Our position in the Magic Quadrant validates our recent platform innovations around dynamic microtargeting, AI, and flexible data integrations, as well as our strong focus on strategic customer success services.
The research also recognizes that “mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimize engagements at any touchpoint.”
Swrve CMO, Barry Nolan, concurs: “Mobile adoption has forever changed user expectations. Today’s consumers have been trained to expect messages that are relevant, and even helpful, in moments that matter. They can instantly sense when they are being ‘marketed to,’ which explains why response rates to traditional batch-and-blast marketing continue to fall off year after year while real-time approaches easily outperform them 10X or better.”
“We see brands spending relatively less of their time and budgets on static, pre-scripted acquisition campaigns to make more room for more real-time engagement strategies across channels and throughout the customer lifecycle.”
To learn more about the evaluation, download a copy of the report here, which includes:
- A detailed market definition/description.
- The Magic Quadrant.
- Strengths and cautions for 15 vendors.
- Evaluation criteria.
- Context, and market overview.
If you want to find out more about Swrve’s vision for micro-targeting messages to millions of segments-of-one at scale, at the moments that matter, please get in touch with us here.