How Martech, Adtech, and Brandtech Team Up to Build Better Customer Experiences

The martech scene is burgeoning. You only need to take a look at the Martech 5000 to know that. You can find tools for every single aspect of digital marketing, solving pain points from ad optimization, email nurturing, social media, and more. 

Mobile marketing and customer engagement have swiftly become critical components of any martech toolset. Named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms (for the second consecutive year), Swrve exists as a complete solution for brands looking to maximize all aspects of the customer journey, from the start of the customer journey at acquisition, to lifecycle functions like engagement, retention, and monetization, all the way through to customer satisfaction. That’s why you can spot Swrve housed in martech stacks for teams at EA Sports, Mastercard, Condè Nast, NETGEAR, Emirates, and more. 

So, it comes as no surprise to see Swrve CMO, Tara Ryan featured in CMS Wire this week following her interview on how martech, adtech, and brandtech are teaming up to create better customer experiences. 

“As the advertising business model increasingly moves away from web and toward mobile marketers in many cases are looking for adtech solutions that can look beyond cookies and retargeting. Marketers need tooling that can create more targeted and relevant ad campaigns for mobile and even internet of things audiences. It’s no longer enough to put a banner ads on a website and hope it's enough to generate conversions.”

Tara Ryan, CMO at Swrve

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For more information on what impact real-time, relevant customer experiences will have on your brand’s bottom line, schedule a demo