How Oracle and Swrve Connect to Create Sophisticated Mobile Interactions

Customer experience is everything. Experts agree that in our fast-moving digital landscape, where experiences are shared in milliseconds and options are endless, customer experience defines a brand

On average, consumers check their mobile devices 150 times a day. This has made having a mobile app and communicating with customers on mobile an integral part of any customer experience. Future-forward brands are now enhancing their multichannel strategies with mobile interactions, delivering messages that are relevant on an individual level in real time. For them, mobile has quickly become a uniquely valuable doorway to engaging, retaining, and monetizing customers. 

Swrve, the leader in mobile marketing, provides connectors that enable deep integrations with Oracle’s Responsys and Eloqua platforms. These integrations help global brands deliver sophisticated mobile interactions in real time. They complement and enhance existing multichannel marketing capabilities with Swrve’s best-in class mobile marketing features. Let’s take a brief look at how it works for both Responsys and Eloqua, and how this could benefit your brand:

Real-Time Access to Updated Mobile User Data 

All key Swrve data is synced in real time back to Oracle. This data can be used in non-mobile campaigns to increase the accuracy and impact of message segmentation, targeting, and delivery across channels. For example, a person searching for a multi-city flight in an airline’s mobile app can be sent an email enriched with this information to encourage completing the booking. Swrve data can also be sent to Bluekai DMP and Oracle Responsys to enrich existing customer profiles with key behavioral insights. 

Swrve Campaigns Deployed Directly From Oracle Canvases 

Ready for the real beauty of Swrve’s integrations with Oracle? Oracle users can orchestrate Swrve push notifications and in-app messages directly from Oracle Eloqua and Responsys canvases. From a UX perspective, Swrve is shown as just another feature within the canvas available for use. This allows marketers to add mobile push and in-app campaigns wherever they want along the customer journey by simply dragging and dropping them in.

Rich Mobile Push Notifications Delivered with Perfect Timing

Mobile push notifications are perfect for inspiring action from lapsed or hard-to-reach customers. The best push campaigns use rich media (such as images, GIFs, video, audio, and custom buttons to enhance CTAs) and customer data from across channels to deliver relevance in real time. Plus, optimizing your push with the right data is as simple as adding custom properties to an email. 

Here’s an example of how they can be used:

  • A push can be triggered and delivered after someone didn’t complete a purchase on your website. Moments after the cart is abandoned, i.e. 15 minutes, a personalized push notification that includes abandoned cart properties can be delivered. Campaigns like this have proven to significantly increase revenue for Oracle users. 

Rich, Hyper Relevant In-App Messages 

In-app messages are great for surprising and delighting your customers with new offers, deals, and experiences. In-app messages in Swrve are full screen or partial screen takeovers (designed in the look and feel of your brand) that are delivered natively as an extension of your overall app experience. Swrve’s simple, what-you-see-is-what-you-get editor can match your brand’s design at a pixel-perfect level. Plus, they can be targeted or triggered based on non-mobile behavior. 

Here’s an example of how they can be used:

  • A Beyoncé fan who previously bought tickets online for her last show in Miami can be targeted with an in-app message advertising her next show in Miami. You can deliver this at optimal time of engagement, with a CTA that leads directly to the purchase page.

To learn more about Swrve’s integrations with Responsys and Eloqua, please schedule a demo. In the meantime, here’s what The Movember Foundation had to say about our Eloqua integration:

“We saw fantastic results using the Eloqua integration, enabling us to combine push notifications into our existing supporter journey and include both iOS and Android app users. As we only have a small window when our app users are engaged with Movember it was important to find a partner that could help us make that short time frame the most engaging for our community as possible.” 

Meaghan Bilinski, Digital Marketing & Automation Director, The Movember Foundation. 

Read the full case study here.