We're delighted to announce Swrve as the world's first marketing automation platform to support the Apple Watch!
Obviously there is huge excitement around the launch of Apple Watch, promising as it does to take the mobile conversation to the next level of immediacy. But as with all mobile marketing, it is vital that the notifications and campaigns delivered to Apple Watch are thoughtful and relevant. As relevant as possible. That's why combining the power of Swrve - particularly around our segmentation capabilities - is so exciting. It's now possible to deliver highly targeted notifications ot the watch using Swrve, and design and preview that content within the Swrve dashboard before sending.
Apple Watch introduces the concept of 'short look' and 'long look' interfaces for apps and notifications. If you glance at your apple watch, it will show you the short look version. After a few seconds, it will show you the long look version. Swrve enables you to define both these notification versions and (as an be seen in the image above) preview them before sending.
Of course these can be A/B tested just like any other feature in the product, and is sent just like any other push message. So it's easy for Swrve users to get started (and of course, it's easy for anyone to get started with Swrve). So now you know what time it is - it's time for Apple Watch and Swrve! And if you're interested, you can arrange a 1-2-1 demo of our Apple Watch support right here.