Swrve CSO Barry Nolan was featured in MarTechSeries this week following Facebook’s F8 conference which among other things announced a complete overhaul of the network as well as a bigger emphasis on privacy. Facebook and Google are making sweeping transformations to their respective platforms, shifting from content consumption to communication. These changes mean that marketers must embrace real-time, omnichannel marketing strategies to succeed.
“It’s clear that despite privacy and fake profile issues, Facebook is still a major workhorse channel for digital marketers. However, marketers will need to amend their advertising playbooks as Facebook (and the broader digital marketing space) continues to evolve.”
Barry Nolan, CSO Swrve