Since most popular apps no longer measure success by number of downloads, it makes sense that brands are looking for more and more ROI on their acquisition spend. This means delivering less one-size-fits-all onboarding experiences, and more interactions that are tailored for the individual user.
Swrve understands this issue better than most.
One of our unique features allows brands to personalize the journey a customer makes from clicking on your Facebook Ad to downloading your app; connecting each step thereafter to the original ad content your customer saw.
By and large, this has huge implications for those of you advertising on Facebook (which by our accounts, is most of you). But don’t take my word for it—see for yourself.