Swrve works with world leaders in travel and hospitality to deliver seamless traveler experiences across mobile, web, email, OTT, and more. That’s why we’re holding meetings, sharing success strategies, and connecting with senior-level executives at this year’s Digital Travel Connect events. The invite-only gathering of digital marketing leaders in travel is happening Wednesday, October 2nd, to Friday, October 4th in San Diego, California.
While there, we’ll be delivering key insights around how marketers are using real-time relevance to move the needle around key KPIs, like monetization and customer lifetime value.
This kind of success is seen clearly in what Ryanair has accomplished with Swrve. Ryanair, like many brands in the app store, knew that their app store rating had a major influence when it came to acquiring new customers. To put it simply, the higher the rating the better.
With Swrve, Ryanair boosted their app store rating from 2.3 to 4.6 with a smart, sophisticated campaign. They targeted customers who had just completed a pleasant flight experience with an in-app message asking them to rate and review the app in the app store. An increase of that significance has an extreme effect on both immediate app download numbers and future acquisition performance.
While this success speaks for itself, the results of their hyper-relevant targeting campaign are a key indication of what the near future holds for the travel and hospitality industry. Brands that adopt a multichannel marketing strategy with real-time, relevant targeting and triggering will see revenue growth 3x faster and profit growth over 200x faster than the S&P 500.