Swrve and iBeacons - Making ‘Clicks and Mortar’ a Reality
We spend plenty of time talking up the power of the mobile app in Swrve, and with good reason. For brands of almost every description, having your app right there on the screen gives you greater loyalty, and greater insight into your customer base, than ever before.
But bricks-and-mortar retail hasn't gone away and show no sign of doing so. Bottom line is consumers love the experience of real-world retail. So what if there was a way to enhance that experience? To provide a real-time digital assistant that guided the store experience based on the known preferences of each individual consumer? Thanks to Swrve - now there is.
In layman’s terms an iBeacon is a small device that communicates its presence to any smart devices in the vicinity. That message can vary, but an example might simply indicate the store, department or even specific item that is nearby.
The magic happens when Swrve processes that signal as an event. This enables the Swrve product to combine that information with the understanding of the specific user we’ve already evolved thanks to our ability to record and process pretty much every single action they have taken within the app.
The possibilities of that approach are many and various (and exciting):
- As customers enter the store, relevant offers can be pushed directly to the mobile device, communicating what’s in store and prompting users to open the app and enhance the in-store experience.
- Offers relating to specific items can be pushed directly to users close to those products in store, but only to those likely (based on prior in-app behavior) to have an interest in those items.
- App navigation and featured items can be updated in real-time to provide immediate, easy-to-find additional information on all close-by in-store items
What’s now possible is the integration of the in-store experience consumers love, and the digital data that enables retailers to offer highly personalized, relevant and ‘delightful’ experiences that only strengthen the relationship between store and shopper. If you're interested in knowing more, drop us a line at firstname.lastname@example.org - we’d be delighted to talk you through it.
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