The best feeling in this business is seeing customers really driving the numbers that matter on mobile. So we were delighted to read about the success RTL - one of Europe's largest media organizations - have had in improving their app store rating using a smart, Swrve-enabled in-app campaign.
Good reviews carry a great deal of importance for all businesses, but particularly those that reside within the App Store. A higher rating means improved chart position and a greater conversion from view to install. In other words, better acquisition.
Among RTL's portfolio is Buienradar, Holland’s #1 weather app. The team behind this product recognized they could do better than the default “rate the app” campaign that is commonly used but not necessarily the smartest way to ensure the best possible rating the app store. Instead they targeted users that opened the app and navigated to another tab, in order to avoid interrupting those users who wanted to check the weather quickly. In their own words:
“Swrve brings you the possibility to target with events triggered by the app, for example the event of the 14 days forecast….Picking the right tool makes it easy to implement and gives you the freedom to test several pages in your app. Swrve perfectly suits for this”
The campaign itself did not simply ask users to rate the app in the app store, but rather asked if users were willing to give the app five stars - a smart way to ensure that only the most enthusiastic users go to the store and rate the app in public. With the implementation of these intelligent mobile marketing campaigns, Buienradar received 800 App Store reviews with 4+ stars!
We’re thrilled to see a customer having such success with our product, delivering on a project and seeing these kinds of numbers move so significantly.