Swrve in the News: The Swrve "Fraud Filter"

Swrve in the News: The Swrve "Fraud Filter"

AllThingsD coverage of the Swrve Fraud Filter - which for the first time enables mobile app managers to get an accurate revenue view at the analytics level. Which in turn means being able to establish revenue ROI on A/B tests, marketing campaigns, new user experience rollouts - the works.

Enough of this - just read the article!