As an independent entertainment studio with nine digital-first networks in its content roster, Cinedigm understands the importance of individual viewer experiences. To keep engagement high and meet goals around acquisition and retention for one of its key properties—the Dove Channel—Cinedigm needed a solution that could elevate subscriber experiences at scale with enterprise-grade targeting, real-time triggering, and rich, on-brand engagement across channels.
Cinedigm chose Swrve, the leader in mobile marketing and customer engagement. Their team used Swrve to send hyper relevant campaigns that ranged from well-time, personalized push messages, to rich and informative in-app messaging, to deeply targeted requests for app store ratings, all while gaining valuable intel around individual viewer interests, demographics, and preferences via surveys sent to its most engaged users.
The results displayed a significant return on relevance: a full lift in Google Play Store app ratings (from just 2.5 to 4.1), 65% of all engaged subscribers opening push campaigns and clicking to watch new Dove Channel content via in-app messaging, and more. Get all the details in the full case study.
Learn more about the campaigns Cinedigm decided to run, the smart way they used targeting to deliver real-time relevance to Dove Channel subscribers, and get details on how Swrve helped Cinedigm Vice President of Product Operations Tony Huidor, “learn a lot about our user base and their needs.”
Inspired by Cinedigm’s work with Swrve? See the power of real-time relevance in action, and learn how Swrve can help you and your team achieve more than ever before.