Swrve Success: Yapo Triples Mobile Engagement, Sells 8,000 More Ad Spaces, and Reduces Churn

Trust is core to every buyer and seller investment. Every experience they have in an eMarketplace app needs to underscore value, competitive pricing, and convenience. Yapo.cl is a free classified ads website headquartered in Chile that matches buyers and sellers and helps them buy and sell quality goods and services. To increase app user activity and lift ad space sales, Yapo.cl needed a way to show users how reliable and valuable its offering is. 

Named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms for the second year in a row, Swrve is designed to reveal the true value, depth, and convenience of every app experience. By partnering with Swrve, Yapo.cl could reach app users with deeply targeted, hyper relevant push and in-app notifications that serve value, convenience, and more.

“Swrve has been an excellent tool that has allowed us to be in better contact with our users, keep them up-to-date with our news, and call them when they have not been present or have not used our app.”

Katherine Aybar, CMO of Yapo.cl

Yapo’s use of Swrve produced over 8,000 more paid ad spaces sold within months of campaign deployment, the tripling of their mobile engagement, exciting lifts in onboarding completion, increased MAUs, and more. 

Get the rest of the results from the case study here

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