Every year millions of customers are abandoning their paid TV bundles in favor of streaming media direct from content providers via apps over the top of home networks, or OTT for short. 54% of US households use OTT platforms for an average of two hours a day, fast making it the optimum channel for brands to communicate directly with their customers.
But churn in the OTT market differs from churn in the paid TV market. OTT services have a low barrier to entry and this highly competitive landscape forces many providers to promote free trials to get an initial influx of subscribers. The result: a market where consumers switch from service to service, abuse the industry standard free month trial, and waft in and out of subscriptions.
Join us for our webinar, where we will discuss the current OTT market, penetration, churn and retention rates using examples from services that are successfully retaining their subscribers. Speakers from Swrve and Parks Associates will also tell you exactly how to maximize the lifetime value of your OTT customers and make your service irreplaceable to them.
Our webinar will show you exactly what you need to succeed in this complex but still emerging landscape. And for those focused on other channels - there will as always be takeaways on targeting, conversion, and engagement that apply to any app.
Can’t make it then? Register anyway and we’ll send you a recording of the webinar afterwards.
If you have any questions or topics you’d like covered in future webinars, let us know via email at firstname.lastname@example.org. We hope you can join us.