The achievements KeyPoint Credit Union realized using the Swrve real-time relevant customer engagement platform was featured in Yahoo Finance this morning. Through their collaboration with Swrve, KeyPoint achieved a 248% increase in feature usage, and a 20% increase in monthly active users, among other successes.
"KeyPoint Credit Union was able to drastically increase app engagement and retention rates by incorporating Swrve's marketing and customer experience platform into its messaging strategy. KeyPoint Credit Union have demonstrated the potential for financial institutions to offer each customer unique, real-time value by optimizing the relevance of their app's user experience in real time.”
Tom Aitchison, CEO of Swrve
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