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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Industry Thoughts

In-App Messages - Why You Need Targeting

When your users are no longer your customers, you have to make a few mental adjustments. First and foremost - an install is ...

The Team at Swrve 28 May 2013

Building In-App Marketing Campaigns for Maximum Revenue - a Swrve Webinar

Getting users to download your app or game is only the start. What really counts is getting them over the line: converting ...

The Team at Swrve 21 May 2013

Awesome UX for Awesome Revenues - a Swrve Webinar

User experience has a direct impact on your bottom line. That's why in the online world billions of dollars a year are ...

The Team at Swrve 18 May 2013
Industry Thoughts

Top 10 Tips For Mobile App Optimization Through A/B Testing

For those who missed it, Swrve CTO Steve Collins' presentation from Casual Connect Hamburg. Loads of awesome advice for ...

The Team at Swrve 17 May 2013
Industry Thoughts

What's Good About F2P Games

We enjoyed this great article on the merits of F2P by Lee Perry over at Gamasutra. The freemium world comes i...

The Team at Swrve 14 May 2013

Driving In-App Revenues - a Swrve Webinar

Successful mobile and tablet apps ultimately rely on one thing and one thing only. Getting users to spend money within the a...

The Team at Swrve 01 May 2013