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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

The Best Ways to Reduce Your Mobile App Churn Rate
Marketing

The Best Ways to Reduce Your Mobile App Churn Rate

In today’s competitive market, apps are spending more on acquiring new users, meaning churn is more costly than it use...

Sarah Kelly 07 September 2022
Product Update: Animated GIF Support for In-App Messages
Product

Product Update: Animated GIF Support for In-App Messages

Have you been looking for new and innovative ways to enhance your in-app messaging campaigns? Something fun, engaging, and m...

Sarah Kelly 29 August 2022
5 Ways to Use Tooltips to Improve the App Experience
Tools

5 Ways to Use Tooltips to Improve the App Experience

Even basic tooltips help enhance the user experience by guiding users through your app and minimizing friction. But only whe...

Sarah Kelly 19 August 2022
Funky Pigeon Achieves 15% Engagement Rate With Revenue-Driven In-App Message
Successes

Funky Pigeon Achieves 15% Engagement Rate With Revenue-Driven In-App Message

If you ask any British consumer where to buy personalized greetings cards online, their answer will likely be Funky Pigeon. ...

Sarah Kelly 09 August 2022
Tips to Increase and Improve Your App Store Ratings
Marketing

Tips to Increase and Improve Your App Store Ratings

There’s an app for that. What started as a phrase coined by Apple in 2009 to show the multitude of apps available for ...

Sarah Kelly 09 August 2022
Product Update: Campaign Holdouts
Product

Product Update: Campaign Holdouts

As marketers, we’re always trying to prove and improve our impact. With every campaign we launch, audience we target, ...

Sarah Kelly 03 August 2022