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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Enhancing the Mobile Banking App Experience
Tech

Enhancing the Mobile Banking App Experience

According to the Ipsos-Forbes Advisor U.S. Weekly Consumer Confidence Survey, three in four Americans (76%) used their prima...

Sarah Kelly 17 February 2022
What Does the Blizzard Activision Acquisition Mean For Games?
Industry Thoughts

What Does the Blizzard Activision Acquisition Mean For Games?

Last month, Microsoft announced plans to purchase Activision Blizzard for a staggering $68.7 billion—that’s 17 t...

Sarah Kelly 10 February 2022
The Mobile App Industry 2022: Breaking Through The Noise
Industry Thoughts

The Mobile App Industry 2022: Breaking Through The Noise

In 2021, the world adapted to an ongoing pandemic. Working styles adapted, industries shifted, and consumers doubled down on...

Sarah Kelly 02 February 2022
Customer Loyalty—What It Means for Mobile Apps, and Strategies to Retain and Reward Loyal Customers
Marketing

Customer Loyalty—What It Means for Mobile Apps, and Strategies to Retain and Reward Loyal Customers

Customer loyalty is often recognized as a by-product of a seamless experience that delights customers and keeps them coming ...

Sarah Kelly 27 January 2022
Driving App Revenue Through Subscription Optimization
Marketing

Driving App Revenue Through Subscription Optimization

2021 was a record-breaking year for apps, with total global consumer spending across Google Play and the App Store seeing a ...

Sarah Kelly 19 January 2022
Product Update: Personalized Multiline Text For In-app Messaging
Product

Product Update: Personalized Multiline Text For In-app Messaging

At Swrve, we are focused on the continuous development of our product so that you can always provide the best user experienc...

Sarah Kelly 13 January 2022