Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Increasing Engagement With Location-Based Push Notifications

Increasing Engagement With Location-Based Push Notifications

The key to making push notifications engaging (rather than alienating) lies in them being personalized, relevant, and timely...

Sarah Kelly 07 October 2022

Product Update: Triggered Push Campaigns

Product Update: Triggered Push Campaigns

Today’s mobile users are quick to uninstall and move on if they are not getting value from the apps they download. Fai...

Sarah Kelly 29 September 2022

In-App Messaging: Use Cases and Proven Examples

In-App Messaging: Use Cases and Proven Examples

In-app messaging is a crucial component of a strong customer engagement strategy—one that reaches users at the right t...

Sarah Kelly 15 September 2022

The Best Ways to Reduce Your Mobile App Churn Rate

The Best Ways to Reduce Your Mobile App Churn Rate

In today’s competitive market, apps are spending more on acquiring new users, meaning churn is more costly than it use...

Sarah Kelly 07 September 2022

Product Update: Animated GIF Support for In-App Messages

Product Update: Animated GIF Support for In-App Messages

Have you been looking for new and innovative ways to enhance your in-app messaging campaigns? Something fun, engaging, and m...

Sarah Kelly 29 August 2022

5 Ways to Use Tooltips to Improve the App Experience

5 Ways to Use Tooltips to Improve the App Experience

Even basic tooltips help enhance the user experience by guiding users through your app and minimizing friction. But only whe...

Sarah Kelly 19 August 2022

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