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Advice, opinion, and mobile marketing expertise from the team at Swrve

Permanent TSB Uses In-App Messaging to Enhance Its Social Impact and Encourage Customer Participation in Community Programming
Successes

Permanent TSB Uses In-App Messaging to Enhance Its Social Impact and Encourage Customer Participation in Community Programming

Permanent TSB has a long banking history in Irish communities, with roots that stretch back over 200 years. Throughout this ...

Sarah Kelly 09 November 2022
Push Notifications: Copywriting Tips for Better Engagement
Marketing

Push Notifications: Copywriting Tips for Better Engagement

With the average mobile app losing 73% of new users within 48 hours of downloading, retention is the true growth engine for ...

Sarah Kelly 28 October 2022
Android 13: Getting Ready for Push Notification Opt-Ins
Industry Thoughts

Android 13: Getting Ready for Push Notification Opt-Ins

On 15 August, Google released the 2022 iteration of its mobile operating system, arriving after four beta cycles and a previ...

Sarah Kelly 14 October 2022
Increasing Engagement With Location-Based Push Notifications
Marketing

Increasing Engagement With Location-Based Push Notifications

The key to making push notifications engaging (rather than alienating) lies in them being personalized, relevant, and timely...

Sarah Kelly 07 October 2022
Product Update: Triggered Push Campaigns
Product

Product Update: Triggered Push Campaigns

Today’s mobile users are quick to uninstall and move on if they are not getting value from the apps they download. Fai...

Sarah Kelly 29 September 2022
In-App Messaging: Use Cases and Proven Examples
Marketing

In-App Messaging: Use Cases and Proven Examples

In-app messaging is a crucial component of a strong customer engagement strategy—one that reaches users at the right t...

Sarah Kelly 15 September 2022