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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Black Friday 2022: Mobile Proves a Big Hit
Industry Thoughts

Black Friday 2022: Mobile Proves a Big Hit

The first half of November was a worrying time for retailers as online sales for the first three weeks of the month remained...

Sarah Kelly 30 November 2022
Swrve Quarterly: Autumn Product Roundup
Product

Swrve Quarterly: Autumn Product Roundup

Welcome to Swrve Quarterly, where we showcase our key product innovations and updates from the previous quarter. In this edi...

Sarah Kelly 24 November 2022
Top Tips for Sending Black Friday Push Notifications
Marketing

Top Tips for Sending Black Friday Push Notifications

The biggest shopping event of the year is almost upon us. BFCM (Black Friday, Cyber Monday) represents a four-day fest of th...

Sarah Kelly 18 November 2022
Permanent TSB Uses In-App Messaging to Enhance Its Social Impact and Encourage Customer Participation in Community Programming
Successes

Permanent TSB Uses In-App Messaging to Enhance Its Social Impact and Encourage Customer Participation in Community Programming

Permanent TSB has a long banking history in Irish communities, with roots that stretch back over 200 years. Throughout this ...

Sarah Kelly 09 November 2022
Push Notifications: Copywriting Tips for Better Engagement
Marketing

Push Notifications: Copywriting Tips for Better Engagement

With the average mobile app losing 73% of new users within 48 hours of downloading, retention is the true growth engine for ...

Sarah Kelly 28 October 2022
Android 13: Getting Ready for Push Notification Opt-Ins
Industry Thoughts

Android 13: Getting Ready for Push Notification Opt-Ins

On 15 August, Google released the 2022 iteration of its mobile operating system, arriving after four beta cycles and a previ...

Sarah Kelly 14 October 2022
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