Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

8 Things To Think About When Scaling Your Mobile Platform Service

Industry Thoughts

8 Things To Think About When Scaling Your Mobile Platform Service

SaaS platforms like Swrve’s Mobile Marketing Automation service need to deal with significant scale, handling event st...

Steven Collins 10 November 2014

The Top 10 Mobile Marketing Automation Best Practices: Part II

Industry Thoughts

The Top 10 Mobile Marketing Automation Best Practices: Part II

For those who need a quick catch up - over the course of three posts I'm looking at some of the smartest and quickest wa...

Lucy O'Dwyer 04 November 2014

Using In-App Campaigns To Drive Discovery

Industry Thoughts

Using In-App Campaigns To Drive Discovery

We often assume in-app campaigns - typically messages shown as interstitials during the app experience - are primarily used ...

The Team at Swrve 26 October 2014

Why You're Wasting Your Acquisition Dollars - And What To Do About It

Industry Thoughts

Why You're Wasting Your Acquisition Dollars - And What To Do About It

As CEO of Swrve I spend a lot of time in a lot of board rooms, and recently I've been hearing the same thing over again....

The Team at Swrve 21 October 2014

It is Time Mobile Moved To The Centre Of The Marketing Ecosystem

Industry Thoughts

It is Time Mobile Moved To The Centre Of The Marketing Ecosystem

Ask most decent-sized B2C organizations - or B2B for that matter - how their marketing automation set-up looks and I guarant...

The Team at Swrve 16 October 2014

The Top 10 Mobile Marketing Automation Best Practices: Part 1

The Top 10 Mobile Marketing Automation Best Practices: Part 1

We work with some of the world's leading mobile app developers and organizations. And in the process of doing that we le...

Lucy O'Dwyer 14 October 2014

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