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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve


In the News: flaregames Use Swrve to Drive Mobile Revenues

We've always been delighted to work with flaregames. Nobody understands the importance of delivering awesome user experi...

The Team at Swrve 02 October 2013
Industry Thoughts

Is DAU the Ultimate Vanity Metric?

What number do you look at when you arrive at your desk in the morning? Or perhaps more accurately - as soon as you can focu...

The Team at Swrve 24 September 2013

Players to Payers: Driving Conversion in Mobile Apps - a Swrve Webinar

Maximizing the % of your app users who go on to purchase is critical to the success of your business. Our latest webinar det...

The Team at Swrve 05 September 2013
Industry Thoughts

Are You Sure You're Looking for "Analytics"?

In case you missed it - our CEO Hugh Reynolds on analytics in VentureBeat. What it does, what it doesn't do, and ho...

The Team at Swrve 04 September 2013

5 Tips for Day-1 Retention - a Swrve Webinar

Got 23 minutes to spare? Get the lowdown on Day 1 Retention: why it matters, how to measure it, and five quick tips to get y...

The Team at Swrve 22 August 2013

Advanced A/B Testing for Ultimate User Experience - a Swrve Webinar

Getting user experience right is the difference between success and failure in the mobile app universe, and A/B testing is t...

The Team at Swrve 14 August 2013