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Swrve Blog

Advice, opinion, and mobile marketing expertise from the team at Swrve

Industry Thoughts

Candy Crush Saga - The Swrve View

We’ve read a couple of great articles on the subject of King’s smash hit Candy Crush Saga® recently. We&rsqu...

The Team at Swrve 29 July 2013
Webinars

Designing In-App Stores - a Swrve Webinar

Webinar: Designing In-App Stores from Swrve on Vimeo. Given that so much of your revenue flows through your store (100% in ...

The Team at Swrve 15 July 2013
Industry Thoughts

Is Your In-App Store Maximizing Your Revenues?

All your revenue comes from it, or at least through it. But is your in-app store getting the love it deserves? Chances are t...

The Team at Swrve 13 July 2013
Industry Thoughts

Four Implications of the Changing Economics of the Games Industry

The changing economics of the games industry have certainly given many of us food for thought over the past few years. It ma...

The Team at Swrve 05 July 2013
Industry Thoughts

Why A/B Testing and Creativity Go Hand in Hand

We're not going to pretend otherwise - it's always nice to get a namecheck! And this one from Eric Seufert is partic...

The Team at Swrve 11 June 2013
Industry Thoughts

The Time is Right…

I've been thinking a little more about the subject of in-app marketing. Last time we talked about why targeting mattered...

The Team at Swrve 10 June 2013